This Coast Bias is the indie/bedroom pop project of Clay Milford; a songwriter and multi-instrumentalist based out of Oklahoma City, Oklahoma. After multiple stints in rock bands, Clay decided to start writing and recording music on his own, citing frustration with the hassle of, “gettin’ a group of people together.” He began releasing music as This Coast Bias in May of 2019, and has since released thirty original songs, all of which contain a vast smorgasbord of poppy hooks, lush walls of synth, and lyrics with a penchant for dissecting past relationships.

This Coast Bia's discography shows his ability to cross-over genres and find acclaim, bringing different influences to each unique track. Since 2021, This Coast Bias garnered his first two sync placements on FreeForm's Good Trouble and The CW's 4400, a feature on Spotify's Fresh Finds indie playlist, as well as two appearances in LiveNation's Ones to Watch playlist.

“I like to call the kind of music I write breakup pop. I always seem to end up writing music about things that annoy me in relationships, but don’t most people do that?”

Clay cites Prince, Tame Impala and ABBA as his influences for This Coast Bias, but says his influences in music don’t stop there.

“I grew up on a hefty diet of disco and funk from my mom and rock from my dad. I might listen to Led Zeppelin for a week and then be sick of them and only wanna hear Donna Summer for a month straight. I don’t think you should have to pick between genres as a listener or a musician, and these days, the lines are more and more blurred by the day anyway.”